Personal branding
Branding Across the Finish Line - Tips From a Holiday Retailer
Millions of dollars gone up in smoke on December 23rd. Years of hard work, careful study, diligent analysis by the best minds, and it was all for not. Undone in the last 48 hours and the last mile. It happened this holiday to one retailer, but how often do we do it to ourselves? Ruining our own “brand image,” that is, just as we’re about to cross the finish line.
