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Pursuit of Meaningful Work Blurs the Business, Nonprofit Culture Gap

By Penelope Trunk  November 11, 2007  The Boston Globe

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Jobs in the nonprofit sector are growing at a faster rate than jobs in the business sector. But this might not even be the big news. The big news is that the difference between the two sectors is fading.

The gap between the nonprofit sector and the business sector is shrinking, according to nonprofit veteran Seth Rosen who blogs at technovist.com.

"As the nonprofit sector professionalizes and the most successful for-profits recruit people with a drive to do something that includes a real public benefit, the culture of the sectors will look more alike. In twenty years the difference between nonprofits and for-profits may simply be their IRS classification."

One of the biggest issues Generation X and Generation Y have is that they want to have impact. Nonprofit giving among Gen X, for example, has become very grassroots, as Gen X wants to be able to see clearly what change they are helping to instigate. And Gen Y has made it clear that working at a company where they don't understand how they fit is absolutely untenable. Everyone wants to know how they make a difference - whether it's for-profit or not-for-profit.

In the old model of nonprofits, individuals are removed from the bottom line in a way that undermines the meaning of their work. Take Andrew Broderick, for example. He used to do fund-raising for hospitals. For him, the worst part of working at a nonprofit was how far removed the compensation system was from the bottom line. "I could raise $35 million or I could raise $1 dollar and I'd earn the same amount of salary."

Recently, he switched to a sales position at Royale Printing, a short- to medium-run printing company in Madison, Wis., where his compensation is a combination of salary and commission. He feels more connected to the bigger picture, "If I make $10 million for the company I'd get paid accordingly."

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