We had a chance to speak with Bonnie Gray, Founder Just Peachy Baby. Here's her story.
1. What’s the best part about being a Mompreneur? What’s the dark side?I would say there are two "best" parts to being a Mompreneur. I love being able to work flexible hours - however many hours I want and when I want. I also enjoy a sense of freedom when I do work - the freedom to apply my creativity, skills, and experience, and seeing it all come together bit by bit. It's very rewarding.
The dark side to being a Mompreneur, if one tends to be a perfectionist like
I am, is that there is never enough time to devote to every, little detail.
In general, I'd have to say it's a continual lesson I'm learning in my
role as a Mom. If there's to be any sanity in staying true to who I am,
it's found in not sweating the details and going back to the big picture.
2. Tell me about your business.
Oh, I love talking about my business! I am the founder and president of Just Peachy Baby. Inspired by my wish list of features for a stylish, functional, and modern shopping cart seat cover, I've designed a collection of distinctive shopping cart seat covers that also double as a restaurant high chair seat cover. I love hunting for the best designer fabrics and having the freedom to pick what I think customers would love sporting around town. I also make sure the product is functionally
sound, with practical features for everyday ease of use, to keep baby comfy and cozy during grocery trips.
I have the covers locally manufactured here in San Francisco, so I am able to keep a close eye on the quality of the development and production aspects. Although my competitors may get a lower manufacturing cost overseas, I've known from the onset that I wanted my covers made sweat-shop free, Made in the US, in eco-friendly and fair-wage
environments.
I'm currently right at the cusp of seeing my dream become a reality. In fact, I'll be launching my new line of designer covers, as one of 50 designers who will be showcasing products at the Appel & Frank's fall "Babes & Babies Shopping Event" in San Francisco on 10/7.
3. Did you become an entrepreneur before or after you had kids? What was the primary reason you started your own business and did being a mom play into your decision?
Yep, I decided to try my hand at starting my own business after I had my baby. I wasn't sure if working full-time at the office was my calling as a Mom, so when my company went through a work force reduction when my baby was 8 months old, I had a hunch that starting my business was definitely something I wanted to look into.
I liked the idea of working my own hours, so that I could spend mornings or afternoons with my toddler. I also liked running errands during the workday, so our family could have more free time together on the weekends. After working in corporate high tech for 13 years,
I was also itching to do something fun, creative, that had to do with shopping! :)
4. How important is networking to you? Do you network more online or offline?
Networking has turned out to be one of the most important aspects to
learning how to run a business. It's invaluable, but I have to confess, I feel I could do more of it, if I had more time! As to more online or offline? .. hhmm.. I'd have to say online, because it's usually through emails I've sent to friends, who introduce me to others they know online as well.
5. Do you have a mentor and if so what value have they provided?
I don't have an "official" mentor in business, but I guess I have many mentors through my friends. They mentor me in having courage to try new things, encourage me when I feel like giving up, and always have a listening ear to bounce ideas off them.
6. Are there any entrepreneur tools you wish you had better access to?
I would say, having a entrepreneur or business mentor would be invaluable to learn from other people who've gone through the process and garnering the pearls of wisdom.
7. What has been your biggest challenge since launching your business? If your best (mom) friend was going to take the dive and start her own business, what 3 tips would you give her?
My biggest challenge has been learning about the manufacturing process. My 3 tips would be:
1) Pick a business that you are passionate about. Starting a business is not for the faint hearted, so if you have a business idea that you personally enjoy thinking about and working with, you'll have the motivation to go the distance.
2) Make sure your spouse is up for being a "co-founder", even if his name is not on the business license. If this business is a topic of passion, he'll have to chip in through moral support, maybe going to bed by himself some nights while you burn the midnight oil, and back you up, if your funding involves the family finances.
3) Always stay positive. To every new endeavor, I have found there is always inertia to keeping things status quo. I've found it very helpful when I've encountered difficulties to remind myself that it's normal to come across resistance or roadblocks. Then, I am more forgiving of the learning process and surrender taking one step at a time.